Junior Achievement of Central Indiana

Junior Achievement Indianapolis educates and inspires Indiana’s youth to value free enterprise, business, and economics to improve the quality of their lives.


The Ed Martin Automotive Group is directly involved with Junior Achievement’s Finance Park.

JA Finance ParkTM is an interactive program for students, 8th grade through high school that facilitates personal financial responsibility. This learning experience, similar in format to JA BizTownTM, acquaints students with basic financial planning concepts and gives them an opportunity to apply their understanding in a simulated “life scenario”. To prepare for this learning lab, students begin with four to six weeks of classroom study followed by a visit to JA Finance Park.

In our module we focus not only on the hows and dos in purchasing a car but all of the jobs opportunities that lie within the industry. We start by showing women owners of the Ed Martin Automotive Group. That the car business is not just for men. The students see men and women sales consultants, technicians, and service directors. Along with learning about each job a salary range is shown with each job in the dealership. Kids look at each other and say “Wow, I can do that!”